In this stage prospects are either unaware of your business, their problem, or both. Advertising is how you change that, which then pushes them to the next step in your funnel.
A squeeze page also known as a landing page is the single most crucial part of your marketing funnel. Your squeeze page is the gateway to your entire sales process. Its sole purpose is to gather data and add people to your list.
The objective of follow up is to have strategic, frequent, communication that transforms your leads into repeat buyers.